Last Updated: April 29, 2026
Effective Date: April 29, 2026
Welcome to Heroic Era, and thank you for playing our game.
This Privacy Policy is designed to provide clarity about how Arclight Network Technology Limited (“Arclight,” “we,” “us,” or “our”) collects, uses, discloses, stores, shares, transfers, and otherwise processes your personal information, as well as how you may exercise your privacy rights, where applicable.
This Privacy Policy applies whenever you play Heroic Era; access our related products, services, content, websites, customer support channels, communities, events, marketing activities, or other digital properties that link to this Privacy Policy; or otherwise use any of our related services (collectively, the “Services”).
In this Privacy Policy, “Arclight” refers to Arclight Network Technology Limited and its Affiliates. “Affiliates” means our subsidiaries, parent companies, and other corporate entities under common ownership or control with Arclight.
By using the Services, you agree to the collection, disclosure, storage, and use of your information as described in this Privacy Policy. If you do not want us to collect, store, use, or disclose your information in the ways described in this Privacy Policy, you should not access or use the Services.
This Privacy Policy applies to players worldwide. Supplemental sections below provide additional information for users in specific regions where additional legal requirements may apply, including the Kingdom of Saudi Arabia, the United Arab Emirates, Türkiye, and certain U.S. states.
If we make material changes to this Privacy Policy, we will notify you by updating the “Last Updated” date and posting the updated Privacy Policy on the Services or by other appropriate means, as required by applicable law.
Arclight Network Technology Limited is the controller / data controller of the personal information processed under this Privacy Policy.
If you have questions about this Privacy Policy or our privacy practices, you may contact us at [email protected].
This Privacy Policy applies to Heroic Era and the related services operated by Arclight that link to this Privacy Policy, including without limitation:
This Privacy Policy does not apply to third-party websites, apps, platforms, or services that are linked to from, integrated with, or otherwise made available through our Services, unless they expressly state that they are governed by this Privacy Policy. Those third parties operate under their own terms and privacy policies, and we are not responsible for their privacy practices.
We may collect the following categories of information depending on the Services you use, the features you access, your device, your location, and your interactions with us.
You may provide us with information directly, including:
When you access or use the Services, we may automatically collect certain information from you and/or your device, including:
We may receive information about you from third parties, including:
Certain features may require access to device permissions or device features. Depending on the specific game build, platform, region, and feature set, we may request or use permissions or device features such as:
If you deny or disable certain permissions or device features, some features may not function properly, but the core Services may still remain available where applicable.
Some information you provide or generate through the Services may be visible to other users by design, such as your display name, avatar, leaderboard ranking, gameplay statistics, guild/alliance membership, and other similar in-game profile or gameplay information.
We may use your personal information for the following purposes, or as otherwise described at the time of collection:
We may use your information to:
We may use your information to:
We may also create aggregated, de-identified, or anonymized data from personal information we collect by removing or modifying information that identifies you. We may use and share such aggregated, de-identified, or anonymized data for lawful business purposes, including analytics, service improvement, reporting, and business planning.
We may use your information to:
You may opt out of marketing messages by using the unsubscribe option in the message, adjusting available in-game or device settings, or contacting us.
We may use your information to:
In some cases, we may ask for your consent to collect, use, or share your personal information, such as for surveys, certain marketing activities, or where required by applicable law.
If we need to use your personal information for a new purpose that is not compatible with the purpose for which it was originally collected, we will provide additional notice and, where required by applicable law, ask for your consent.
Where required by applicable law, we process personal information only where we have a valid legal basis, including:
Additional region-specific legal basis information is provided in the supplemental sections below where applicable.
We do not sell your personal information for monetary consideration. However, we may share your information in the following circumstances:
We may share your information with vendors and service providers that perform services on our behalf, such as cloud hosting, content delivery, analytics, crash reporting, customer support, moderation, fraud prevention, and communication services. These parties are authorized to process personal information only as necessary to provide services to us or on our behalf, and are subject to contractual and/or legal restrictions.
Transactions may be processed through third-party app stores, payment processors, and platform providers (such as Google Play or Apple App Store). We may receive transaction confirmations and related records, but we do not typically receive or store full payment card or bank account details.
We may share device identifiers, advertising identifiers, and certain interaction data with analytics, attribution, and advertising partners to measure campaign performance, understand installs, prevent fraud, and, where permitted, support advertising and personalization.
We may share information with our Affiliates (including parent companies, subsidiaries, and entities under common ownership or control) for internal business, operational, security, legal, compliance, and customer support purposes, consistent with this Privacy Policy.
We may share your information with third parties where you instruct us or provide your consent to do so, such as when you link your account with a third-party service or use a feature that involves third-party integration. The third party’s use of your information will be governed by its own privacy policy.
We may disclose information:
If a business transfer occurs, we will take reasonable steps to require the recipient to handle your information in accordance with applicable law.
Our Services may integrate third-party SDKs, APIs, platform services, and similar technologies to support the operation, security, analytics, advertising, payment, login, customer support, crash reporting, content delivery, and other functionality of the Services.
These third-party services may process certain personal information, such as device information, identifiers, advertising identifiers, usage data, diagnostic data, purchase-related information, or information you choose to provide through the relevant features. Depending on the nature of the service, they may process such information on our behalf or as independent controllers under their own privacy policies.
We use these services for purposes such as:
Examples of major third-party SDKs or platform services that may be integrated into the Services include:
The actual integrations may vary depending on the game version, platform, region, and distribution channel.
Where you interact directly with a third-party platform or service, such as a login provider, app store, payment platform, or linked external service, your information may be processed by that third party in accordance with its own privacy practices.
We take reasonable steps to require that third-party service providers process personal information in accordance with applicable laws and contractual obligations, where applicable.
We do not generally collect sensitive personal information through ordinary gameplay.
In limited circumstances, we may process information that may be regarded as sensitive or subject to heightened protection under applicable law, for example:
We do not generally collect government-issued identification numbers, health data, or biometric identifiers for the ordinary operation of the game unless specifically stated in a feature notice, required by law, or voluntarily provided by you in the context of a support request, account recovery, dispute handling, or legal process. We do not generally collect precise geolocation for ordinary gameplay. If a specific feature, device permission, legal requirement, security purpose, fraud prevention purpose, regional service requirement, or service optimization purpose involves precise location data, we will process such information only as necessary and in accordance with applicable law.
Where applicable law requires additional notice, separate consent, or other safeguards for the processing of sensitive personal information, we will provide them.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
As a general guide:
When we no longer need personal information, we will delete it, anonymize it, or securely isolate it as permitted by law.
Because we operate globally, your personal information may be transferred to, stored in, or accessed from countries other than the country in which you reside, including countries that may have data protection laws different from those in your jurisdiction.
Where required by applicable law, we will implement appropriate safeguards for international data transfers, which may include:
You may contact us for more information about the safeguards relevant to transfers of your personal information.
We use reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, destruction, loss, alteration, disclosure, or misuse. These measures may include access controls, encryption in transit, logging, internal security procedures, and service-provider due diligence.
However, no system can be guaranteed to be completely secure. You are responsible for keeping your account credentials confidential and for contacting us promptly if you believe your account or personal information has been compromised.
If we become aware of a security incident involving your personal information, we will take appropriate steps to respond to the incident and, where required by applicable law, notify affected users and/or relevant authorities.
The Services are not directed to children below the minimum age permitted under applicable law in their jurisdiction.
Where required by applicable law, users below the applicable minimum age may only use the Services with the consent or authorization of a parent or legal guardian.
Parents or legal guardians who believe that a child has provided us with personal information may contact us to request review, correction, or deletion of that information.
Depending on where you live, you may have some or all of the following rights, subject to applicable law and certain exceptions:
To exercise your rights, you may contact us at [email protected]. We may need to verify your identity before responding to your request.
If you have created an account for the Services, you may request deletion of your account and associated personal information through:
Please include your game name, in-game username or user ID, email address, and any information reasonably necessary for us to locate your account and process your request.
Please note that we may retain certain information after account deletion where required or permitted by law, including for fraud prevention, security, dispute resolution, tax and accounting obligations, enforcement of our agreements, and compliance with legal obligations.
Like most online services, we may use cookies and similar technologies on our websites or web-based services to help operate the Services, improve user experience, understand usage, measure campaign effectiveness, and prevent fraud. Cookies are small text files stored by your browser on your device. Most browsers accept cookies automatically, but you can change your browser settings to decline cookies. If you do so, some features may not function properly.
In our games and mobile applications, we and our partners may use advertising identifiers, SDKs, APIs, and similar technologies for analytics, attribution, fraud prevention, advertising, and service improvement, where permitted by applicable law. You may limit certain advertising or tracking through your device settings, available in-game privacy or ad settings, or by contacting us.
The Services may contain links to third-party websites, games, platforms, or services. We do not control and are not responsible for the privacy practices, content, or security of those third parties. Please review the privacy policies of those third parties before providing any personal information.
We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal obligations, or data practices.
When we make material changes, we will take reasonable steps to notify you as required by applicable law, which may include posting the updated version on our website or within the Services, updating the “Last Updated” date above, and/or providing in-game or email notice where appropriate.
Your continued use of the Services after the effective date of the updated Privacy Policy means that you acknowledge the updated Privacy Policy to the extent permitted by law.
If you have any questions, comments, complaints, or requests regarding this Privacy Policy or our privacy practices, you may contact us at [email protected].
This section applies to users in the Kingdom of Saudi Arabia and supplements the rest of this Privacy Policy in accordance with applicable Saudi data protection laws and regulations.
We may process personal information where necessary for:
Subject to applicable law, you may have rights including:
Where personal information is transferred outside Saudi Arabia, we will implement safeguards and comply with applicable requirements under Saudi law.
If we become aware that a user is a child or otherwise lacks full legal capacity under applicable Saudi law, we will handle that user’s personal information in accordance with applicable legal requirements. A parent or legal guardian may contact us to exercise applicable privacy rights on behalf of that user, where permitted or required by law.
You may exercise your rights by contacting us at [email protected].
This section applies to users in the United Arab Emirates and supplements the rest of this Privacy Policy in accordance with applicable UAE data protection laws.
We may process personal information where necessary for:
Subject to applicable law, you may have rights including:
Where personal information is transferred outside the UAE, we will take steps required by applicable law to ensure an appropriate level of protection.
For users in the United Arab Emirates, if we become aware that we have collected personal information from a child under the age of 13 without the consent or authorization required by applicable law, we will take appropriate steps in accordance with applicable legal requirements, which may include deleting the information or restricting its processing.
A parent or legal guardian may contact us to request review, correction, deletion, or restriction of the child’s personal information, where permitted or required by applicable law.
You may exercise your rights by contacting us at [email protected].
This section applies to users in Türkiye and supplements the rest of this Privacy Policy in accordance with the Turkish Personal Data Protection Law No. 6698 (“KVKK”).
Arclight Network Technology Limited is the data controller for the processing described in this Privacy Policy.
Where required or applicable, Arclight may act through a local representative or contact point in Türkiye.
In accordance with applicable Turkish data protection requirements, we inform users in Türkiye about:
Subject to applicable law, you may have the right to request information about whether your personal data is processed, request access to your personal data, request correction of incomplete or inaccurate data, request deletion or destruction where the conditions are met, and request information about transfers to third parties.
For users in Türkiye, if we become aware that a user is under the age of 18 or otherwise lacks full legal capacity under applicable Turkish law, we will process that user’s personal information in accordance with applicable legal requirements. A parent or legal guardian may contact us to exercise applicable privacy rights on behalf of that user, where permitted or required by law.
You may exercise your rights by contacting us at [email protected].
This section applies to residents of U.S. states with applicable privacy laws, including California, Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, and other states to the extent their privacy laws apply to our processing of personal information (collectively, “U.S. State Privacy Laws”).
This section describes how we collect, use, disclose, sell, or share personal information of U.S. residents, and the rights that may be available to them. Not all rights apply in all states, and certain exceptions may apply. We may deny or limit requests where permitted by applicable law, including where we cannot verify your identity or where an exception applies.
For purposes of this section, “personal information,” “personal data,” “sensitive personal information,” “sensitive data,” “sale,” “sell,” “share,” “targeted advertising,” and similar terms have the meanings given to them under the applicable U.S. State Privacy Laws.
Depending on how you use the Services, we may collect the following categories of personal information:
We may also collect other information that you choose to provide to us, such as information submitted in support requests, surveys, account recovery requests, reports, or free-form communications.
We may collect personal information from:
We may collect, use, and disclose personal information for the purposes described in this Privacy Policy, including:
Where applicable, we may sell or share personal information, or process personal information for targeted advertising, as described in Section 22.5.
We may disclose personal information to the following categories of third parties:
We do not sell personal information for money. However, like many mobile game companies, we may use advertising, analytics, attribution, and measurement technologies that may be considered a “sale,” “sharing,” or “targeted advertising” under certain U.S. State Privacy Laws.
The categories of personal information that may be sold or shared, or processed for targeted advertising, may include:
The categories of third parties to whom such information may be sold or shared, or with whom it may be processed for targeted advertising, may include advertising networks, analytics providers, attribution partners, and measurement partners.
You may opt out of the sale or sharing of your personal information, or processing for targeted advertising, by:
We do not use or disclose sensitive personal information for purposes other than those permitted by applicable law. We do not use sensitive personal information to infer characteristics about you except as permitted or required by law.
We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. We do not knowingly collect personal information from children under 13 in violation of applicable law.
Depending on your state of residence, you may have some or all of the following rights:
We do not use your personal information for profiling or automated decision-making that produces legal or similarly significant effects, such as decisions concerning housing, education, employment, healthcare, criminal justice, or access to essential goods or services.
To exercise your rights, please contact us at [email protected]. Please include your game name, in-game username or user ID, email address, state of residence, and the nature of your request.
We may need to verify your identity before processing your request. Depending on the request, we may ask you to provide information that allows us to match your request with information we maintain about you. If we cannot verify your identity or locate your account, we may be unable to fulfill your request.
Where applicable, you may designate an authorized agent to make a request on your behalf. We may require proof of the agent’s authority and may also require you to verify your identity directly with us, unless prohibited by applicable law.
If we deny your privacy request and your state law provides a right to appeal, you may appeal our decision by contacting us at [email protected] with the subject line “Privacy Request – Appeal.” We will respond to your appeal as required by applicable law.
California Civil Code Section 1798.83 permits California residents who have an established business relationship with us to request certain information regarding our disclosure of certain personal information to third parties for their direct marketing purposes during the preceding calendar year, where applicable.
To submit a request under California’s “Shine the Light” law, please contact us at [email protected] with the subject line “Shine the Light Request.” Please include your name, email address, game name, user ID or username, and information sufficient for us to verify your California residency and process your request.